My vision as a designer is to create personalised, meaningful experiences that are uniquely tailored to each individual. I envision design as a reflection of the user, shaped by their distinct emotions, experiences, and input. As I explore my passion for human behaviour, emotions, and digital art, I strive to become a data-driven designer, employing user insights to inform my creative process. This approach allows me to ensure that each solution I develop resonates deeply with the audience, fostering a genuine connection between the user and the design.

 

My approach focuses on developing products and digital experiences that respond to the personal stories and emotions of each user. I believe that design has the power to impact lives positively, and by incorporating user data, backgrounds, and emotional states, I aim to create solutions that feel uniquely personal and emotionally resonant. Whether through adaptive interfaces, customised products, or interactive digital art, my goal is to transform design into a highly individualised experience that speaks to each user’s identity and needs. By grounding my work in personal and emotional design, I strive to foster connections that enhance the user’s everyday experiences and make them feel valued and understood.

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For me, personalization is at the core of thoughtful design. I want to create designs that adapt and evolve with the user, making them feel seen, understood, and connected. Through the integration of digital art, user experience research, and emotional design principles, I strive to humanise technology and create products that are not only functional but deeply personal.

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Professional

identity 

 

​​Throughout my years at the university, I have been developing my identity as a user-centered, empathetic industrial designer, deeply invested in crafting personalized design experiences. My journey has been all about exploring how design can connect with human behavior, emotions, and technology, and how that shapes my vision of creating meaningful, personalized experiences for each person. I’m really passionate about using data to create designs that not only work well but also feel emotionally connected, making sure that the user feels truly seen and understood in the final outcome.

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From the beginning, my passion for aesthetics has led me to focus on areas emphasizing artistic expression, particularly in digital and graphic design. Through extensive work with Adobe, creating logos, posters, and other  visual communication for various bachelor projects, I honed my skills in design aesthetics. A defining moment in my creative journey was collaborating with Ferrero to develop promotional materials for their pocket coffee. This project pushed me to refine my ability to visually communicate and strengthened my belief in how powerful well-thought-out visuals can be in enhancing user experiences. The branding for my own Final Bachelor Project was another instance where I was able to showcase my aesthetic skills, creating a visual identity for my jewelry project that spoke to both creativity and user engagement (Wheeler, 2017).

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During my FBP,  I developed skills in 3D printing and rendering, to create physical jewelry pieces from user-designed inputs (Berman, 2012). These technical aspects played a significant role in bringing my concept to life and in upgrading my knowledge in that expertise area, allowing me to merge both the emotional and functional sides of design. Additionally, I employed user testing and feedback loops throughout the process, ensuring that the final product resonated with users’ expectations and emotional connections to the design. 

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My approach focuses on developing products and digital experiences that respond to the personal stories and emotions of each user (Gothelf, 2013). I use research through design as a core methodology, gathering and analyzing user insights to inform each stage of the creative process (Stappers & Giaccardi, 2017). By incorporating user data, backgrounds, and emotional states, I aim to create solutions that feel uniquely personal and emotionally resonant. Whether through adaptive interfaces, customised products, or interactive digital art, my goal is to transform design into a highly individualised experience that speaks to each user’s identity and needs. By grounding my work in personal and emotional design (Norman, 2004), I strive to foster connections that enhance the user’s everyday experiences and make them feel valued and understood.

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Collaboration has been another key area of growth in my professional journey. Working with diverse teams has helped me become a more adaptable, patient, and effective team member. Whether leading a project or supporting the team, I prioritize open communication and fostering a positive, productive atmosphere. My experience has taught me the importance of balancing leadership with active listening, and I have developed the confidence to take on both roles as needed.

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When it comes to the technical aspects of design, like coding and circuit systems, I’ve always found them challenging. Despite taking several courses to improve in this area, I still don't consider it my biggest strength. I have found the technical aspects of design, such as coding and circuit systems, to be areas where I have room for a lot more growth and I recognize their importance to my overall development as a designer. I’m currently stepping back from this expertise area to focus on finding simpler, less technical solutions that allow me to gradually build my knowledge without overwhelming myself. While I’m still working on gaining confidence in these areas, I’m dedicated to developing a more balanced understanding of both the visual and functional aspects of design.